From FASTForward: Posterous – the power of simplicity

Interesting blog post about a new service called Posterous!




via The FASTForward Blog by Rob Paterson on 11/14/09

Here is a very special interview between Robert Scoble and the founders of Posterous. The interview I think highlights many issues that seem to escape most of us in North America and Europe as we think about the 2.0 world.

There are billions of people who are now connected but whose primary tools are handsets, texting and email.

These people are very poorly served by our western tool sets – computers, the web and social software.

While the uptake of Facebook is impressive at around 300 million – this is nothing compared to the universe who rely on the handset, text and email.

Like Twitter, Posterous is amazingly simple to use. It gets around many of the barriers for the hesitant. Billions know how to text or use email. Now they can have a place to share and show what interests them without having to learn anything new or to buy anything more.

I suspect that the Posterous guys have spotted something huge here. They have truly been thinking about the “underserved” Clay Christenson concept. They also know that it is best to start with “Good enough”.

But Posterous also helps the Western Hard Core Blogger.

As a long term blogger and user of the western tool set – my use of Posterous has transformed my own participation on the web. I find it sooooooooooo easy to use. In particular it enables me to aggregate the best material that I can find on my blog and to ensure that what I post gets the widest distribution.

Here I think is the nub.

Aggregation in focused areas –  mine would include the emergence of the network (local and global) in all sectors – such as in organization of all kinds, food, media and energy  – is where content value is enhanced. I have my own ideas but they are made better when I add related ideas of others – not just as links – but in large chunks – for after all I have a lot of real estate. You can see in a second whether you wish to read on or not. A set of links is more of a mystery ride.

I am finding that my blog has much more depth for very little added effort – my readership is up both in terms of views and time on the page. So others seem to agree.

The other part of the value is in giving me better distribution. With one simple action on Posterous – I not only post to my blog but to Twitter and to Facebook where I have overlapping but often different readers. As the social web becomes every more real time, I can throw a bigger rock into the river and cause more ripples.

These features I think can help those in media who are also seeking more focus on their web offerings and who seek a wider following. Posterous will enable hard pressed TV and Radio staff add more value and widen their reach.

Like Twitter, Posterous is deceptively simple. But also like Twitter, I think that we will see that this simplicity is key to its potential power.

Is this not a lesson for all adoption? To own a car in 1900 was to demand that you also had a mechanic. Over time, cars inside became ever more complex, but using them became ever more simple. The more simple, the cheaper, the more people adopted them.

Simple isn’t it!


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